Stablecoin Product Marketing Manager

Do you want to help shape the introduction of stablecoin-based propositions in a rapidly evolving financial landscape? Help Rabobank develop and commercialise innovative stablecoin solutions that create new value for clients and accelerate the adoption of digital money infrastructure.

You & your role

As Stablecoin Product Marketing Manager, you know the secrets of turning emerging technologies into customer value. You work at the crossroads of innovation, proposition development, business development and go-to-market execution. You translate market developments and customer needs into validated business opportunities and help bring stablecoin propositions from concept to market while supporting other teams across Rabobank in applying stablecoin capabilities.

Book results

• Identify and prioritise high-potential stablecoin use cases.
• Develop and validate business cases for new propositions.
• Increase awareness and understanding of stablecoins and digital assets across Rabobank.

Facts & figures

• 36 hours per week.
• Responsible for developing and commercialising stablecoin propositions within a strategic growth domain.
• 9 million customers worldwide.

Top 3 responsibilities

• Develop and validate stablecoin propositions by combining customer insights, market developments and commercial opportunities into viable solutions.
• Build business cases and commercial growth plans that support the successful launch and adoption of stablecoin propositions.
• Accelerate market adoption by coordinating customer validations, pilot initiatives and go-to-market activities across multiple stakeholders.

You will work within a strategic innovation domain focused on exploring and scaling stablecoin opportunities for clients. You collaborate closely with product, delivery, business and commercial teams to transform emerging technology into practical financial solutions.

Together we achieve more than alone

We believe in the power of differences. It is precisely by combining people's differences that we become an even better bank. We are curious to see what you will add to our team.

The colleagues develop and accelerate innovative stablecoin propositions and support the adoption of digital money solutions across Rabobank. Collaboration is our way of working; as 1 enterprising team within Rabobank.

We combine innovation, strategy and commercial execution. Customer validation, experimentation and collaboration are central to everything we do as we help shape the future of payments and digital money.

Work on yourself & the world around you

For us, your development and that of society go hand in hand. That is why we want to invest in you and work together to create a better world. We summarise this in one sentence: “At Rabobank, you work on yourself and the world around you simultaneously”.

This is reflected in your development budget, our hybrid work environment, and a good work-life balance. You can also work on banking matters for our personal and business clients, as well as on social issues such as the food and energy transitions. In this role, you contribute to innovation within financial services while helping Rabobank fulfil its mission of Growing a better world together.

Why everyone is welcome at Rabobank

At Rabobank, we are working toward a culture where everyone feels welcome. We value our differences and use them to collaborate more effectively and make better decisions. We do this step by step, paying attention to what is going well and to the areas where we can continue to improve. By being open to different perspectives, we are creating an environment where colleagues feel heard. That helps us build an organisation where people enjoy working and where we truly understand and serve our customers.

You & your talent

• University degree level of working and thinking.
• 7+ years of Product Marketing Management, Proposition Management or similar experience.
• Proven experience commercialising stablecoin products from concept to market launch.
• Experience within the stablecoin ecosystem or digital money infrastructure.
• Strong stakeholder influencing skills, including senior management engagement.
• Experience with business case development and customer validation.
• Strong go-to-market strategy experience.
• Strong project and stakeholder management capabilities.
• Analytical mindset with a hands-on approach.

You & the application process

Responding to the vacancy Stablecoin Product Marketing Manager by Rabobank can until 24 September

• For substantive questions about this role: Xavier MacDaniel, Strategy Lead Innovation via Xavier.Macdaniel@rabobank.nl
• Questions about working at Rabobank and the procedure? Daphny Gaal, Corporate Recruiter Bedrijven via Daphny.Gaal@rabobank.nl
• If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews.
• You can find answers to frequently asked questions here.
• Assessments can be part of the application process.
• We respect your privacy.
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