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VP - Senior Marketing & Communications Manager

Rabobank Wholesale Banking North America is part of Rabobank, a global financial services leader providing wholesale, rural and retail banking services in more than 40 countries worldwide. Founded by Dutch farmers over a century ago, Rabobank remains true to our core mission: to create value for our customers, our employees, and the local communities where we do business. Rabobank today is one of the world’s largest banks with over $650 billion in assets. In North America, Rabobank is a premier financial institution providing services across the food and agriculture value chain. RDS’s support functions champion over 1,300 employees throughout Rabo AgriFinance and Rabobank North America Wholesale, companion Rabobank subsidiaries.  

As the F&A Innovation Senior Marketing & Communications Manager, you will be responsible for the creation and execution of the marketing and communications strategies for FoodBytes!, including both programs, Pitch and Pilot. Your main goal will be to establish FoodBytes! and Rabobank as a beacon of innovation for the F&A industry, including an audience of Rabobankers, corporates, startups and investors. This role involves collaboration with internal departments and media, as well as management of creative agencies and external vendors. Must be an out-of-the-box thinker with strong conviction who is capable of senior strategic planning as well as nitty gritty execution.

Key Responsibilities and Accountabilities:


  • Develop, manage and implement marketing and communications strategy for FoodBytes! Pitch and Pilot and execute, including the following:
    • Social Media
    • Public Relations including internal and crisis communications
    • Media Partnerships
    • Newsletter
    • Website
    • Podcast
    • Physical and digital event marketing / branding
  • Oversee regional F&A Innovation marketing initiatives to execute global marketing and communications strategy
  • Oversee all vendors (social media, public relations, design) and track their performance in upholding relevant strategies
  • Benchmark marketing strategy against competitors and identify ways to continually differentiate FoodBytes! offering
  • Monitor and present insights internally on marketing initiatives to ensure continual platform evolution (website SEO, social media growth, event participation, etc. )
  • Identify and explore new marketing initiatives and processes to maintain relevance in crowded F&A innovation space
  • Manage relevant marketing and communication reporting and dashboards to highlight
  • Manage compliance reporting for marketing & communications (specifically PR and social media) areas of the department including quarterly and annual reviews


  • Manage PR strategy for FoodBytes! including crisis communications and internal communications
  • Develop, manage and track success of FoodBytes! internal communications strategy, in collaboration with Rabobank North America communications team
  • Monitor and present insights on communications initiatives to ensure continual platform engagement and evolution (Rabobanker engagement, client conversations, investor engagement, etc.)
  • Ensure FoodBytes! participation in Rabobank global communications initiatives and highlight achievements to colleagues broadly in the regions
  • Collaborate with partnership team on development of robust, targeted Rabobanker, client / prospect engagement communications strategy
  • Strengthen existing and forge new relationships with relevant journalists, influencers and media partners
  • Provide insights and suggestions to holistic F&A innovation team on how to communication effectively across respective stakeholder areas (startups, partners, sponsors, etc.)
  • Manage annual PR and social media training for the department and relevant spokespeople in line with compliance guidelines

Job Skills and Knowledge

  • 10+ years of experience managing Marketing and Communications strategy within a large, structured organization
  • 10+ years of experience managing projects, media partners and other stakeholder relationships
  • Excellent writing and content creation skills are a must
  • Experience briefing and managing vendors and creative agencies as well as working with PR and brand marketing
  • Considerable experience in managing media relations and demonstrated skill at media management
  • Food and business writing experience required, with an understanding of food and agriculture innovation landscape and trends
  • Familiar with the North America media landscape
  • Strong leadership and interpersonal skills
  • Previous experience of collaborating as part of a team and the capability to inspire and develop people
  • Strong presentation and reporting skills
  • In-depth knowledge of both off- and online marketing tools, communication channels, PR channels
  • Highly organized
  • Must have Excel (intermediate), Word, PowerPoint (intermediate), Adobe Creative Suite, Newsletter Database (MailChimp, CVENT and others), WordPress (strong), Social Media platforms (Twitter, LinkedIn, Instagram and YouTube)
  • Bachelor’s degree

We Offer: 

With healthcare and insurance costs on the rise, employees enjoy a first-class benefits package, featuring a selection of medical coverage and investment options to meet your personal needs. Our benefits program includes:  

  • Medical 
  • Dental 
  • Vision 
  • Health care spending account 
  • Dependent care spending account 
  • Basic life insurance plus AD&D insurance 
  • Optional life insurance 
  • Short-term disability 
  • Long-term disability 
  • 401(k) program 
  • Health and wellness seminars 
  • Tuition reimbursement  

Equal Employment Opportunity

Rabobank, Rabo AgriFinance, and Rabo Diversified Services (“Rabo”) all provide equal employment opportunities for all prospective and current employees.

Rabo does not discriminate on the basis of race, color, national origin, religion, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital status, genetic information, physical or mental disability, pregnancy, military service or veteran status, or any other basis protected by applicable law.  Consistent with this policy, Rabo recruits, hires, trains, and promotes persons in all job titles and ensure that all personnel actions are based on merit, qualifications, and abilities, without regard to the protected factors listed above.  This policy governs all aspects of employment, including application, hiring, compensation, promotion, discipline, termination of employment, and access to benefits and training.

VP - Senior Marketing & Communications Manager

We ontvangen graag je sollicitatie. Interviews zullen via videocall worden gepland.

Type contract Fulltime
Opleiding Bachelor
Locatie New York (Verenigde Staten)
Referentienummer JR_00020326
Publicatiedatum 17 juni 2020


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