Experiment Lead


participating in a variety of innovative corporate startup teams ensuring we validate our assumptions in an evidence-based manner. You’ll be exposed to a variety of propositions. One week you might be working on a financing solution for Small Medium Enterprises, and the other week you will be setting up experiments for a carbon proposition for small-holder farmers. For example you might be working on an initiative called FoodBytes, where we first validated the customer's needs through a concierge test or at RaboElectric, where we have set up an online funnel with traffic from multiple online acquisition channels from which we received indications of desirability and viability.

Your goal is to prove and identify key customer problems so we can develop solutions and products our customers really want!

Making a difference 

  • Gather and analyze data to validate value early stage propositions and turn assumptions into assets for evidence-based decisions, amongst others by setting up and managing key validation metrics and reporting key learnings

  • Guide team members to work according to the lean start-up principles 

  • Setting up a professional customer research as a vehicle to inform thinking and discover problems worth solving, create persona’s and customer journeys

  • Enjoy working collaboratively with designers, colleagues from various business lines and innovation coaches in small co-located teams

  • Understand and deliver the user experience our customers expect, own the jobs-to-be-done and understand the problem and needs thoroughly

  • Be up to date about the latest innovation trends and techniques and translate these into actionable behavior

With each other
Collaboration is at the heart of everything we do. Innovation Factory is a team within Strategy, Design & Innovation, part of CITO.  We partner and execute innovation with the outside world (Universities, Tech companies, Startups and Scaleups) and train and educate Rabobank employees to strengthen the innovative culture and workforce power. More about innovation within Rabobank can be found here (in Dutch) or check our video via: https://youtu.be/JrntF3eMGmQ.

With you as an Validation Expert, the team will consist of over 35 talented professionals. You will work closely with designers, Innovation coaches and product managers, including:

Tobit van Dijk, Experiment Lead, Working within the Innovation Factory is very dynamic, the entrepreneurial character and the freedom towards the approach of various projects really appeals to me!

Robin Jasperse Experiment Lead, Innovation within a bank can be a challenge – especially regarding compliance, legal & risk – but it is great to experience that we have the right (lean) mindset to create propositions which have a positive impact on the society & environment.”

With you

Of course you are passionate about developing products that make a difference for customers and the Rabobank alike. You are client-obsessed and have analytical and data-driven mindset who needs evidence and proof, you are a creative thinker and problem solver who develops valid experiments: the characteristics that make you a excellent Experiment Lead. In addition, it's important that you recognize yourself in the checklist below:

You have at least 4 years of relevant work experience including:

  • Proven track-record working with innovation metrics and validation methodologies in early staged propositions, online and offline

  • Experience in innovation methodologies and principles like lean startup. You know how to apply and integrate lean startup principles within the team(s) you collaborate with

  • Experienced in working in a multidisciplinary team focused on proposition  development and venture building

  • Strong analytical and conceptual skills, proven ability to measure and analyze data

  • Combine quantitative and qualitative insights to determine market needs and opportunities

  • Have a track-record in customer development: deeply understand the (experience) needs and behavior of our customers and apply professional interview and research techniques

  • Understanding and speaking the Dutch language is a must have and needed to successfully fill this position

  • Growth marketing skills are preferred in this position as well as experience in

    • Acquisition channels; Facebook, Twitter, LinkedIn, GoogleAds, SEO, referrals, etc. – from setting up to analyzing data;

    • Both quantitative and qualitative research methods; user interviews, surveys, prototyping user flows, experiment design, conversion optimization, A/B testing, rapid MVP building and, usability testing etc.;

    • Tracking and (product) analytics: measurement plans, event tracking, Tealium/GA, dashboards;

    • General understanding of growth metrics.

Growing a better world together
You'll already be aware that Rabobank is a financial services provider for more than 8.5 million customers in 40 countries. But did you know that we aim to contribute to real change with our 'Growing a better world together' mission?  As innovation Factory we also  find it important to do something meaningful for our society so this year we started project IF4Impact, doing voluntary work in local teams. 

Do you want to become the ideal version of yourself? We would love to help you achieve this by focusing firmly on your growth, development, and investing in an environment where you keep learning every day. We give you the space to innovate and initiate. In this way, we offer you numerous opportunities to grow and help you exceed your expectations, to do the right thing exceptionally well, and to therefore grow as a professional. In addition, with us (on the basis of a 36-hour working week), you can also expect:

  • A gross monthly salary based on scale 8-9 (salary between € 3259,- and € 5384,- euro) depending on your experience;

  • a thirteenth month and holiday pay;

  • an Employee Benefit Budget. You decide how to spend this budget. This may include purchasing extra leave days, making extra pension contributions or even receiving a monthly cash payout;

  • a personal budget that you can spend on activities related to your personal development and career;

  • flexible working times and location-independent working (subject to assignments);

  • 100% reimbursement of commuting costs if you travel by public transport! Do you still prefer to travel by car or motorbike? Then choose a commuting allowance;

  • a pension scheme, to which your contribution is only 3,5%.

Let's meet 
Are you the person we're looking for? Are you ready to join Rabobank as an Experiment Lead and do you want to make a difference to yourself, our customers and to society?  We look forward to receiving your application for this vacancy in Utrecht.

Good to know:

  • Apply via the “Apply now” button. Responses will be handled in accordance with our vacancy management policy.

  • The application process includes screening. Based on the screening procedures in place at Rabobank, we assess whether new staff are reliable enough to work at Rabobank.

  • Your privacy is important to us. Do you want to know more, click on this link.

  • Everyone is different, and it is exactly those differences that help us become an even better bank. That's why we want to know who you really are!

Experiment Lead

Type de contrat Temps complet
Domaine professionnel IT/Technologies de l’information
Emplacement Utrecht (Pays-Bas)
Lieu de travail Hybride
Numéro de référence JR_00062023
Date de publication 15 octobre 2022

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